Hi, I'm Annalisa, product designer and strategic thinker, currently leading the product design team @Decentriq
I’m passionate about leading teams, tackling design challenges, and blending creativity with analytical thinking to ship cool products. Off of work, I mentor designers, helping them grow their skills and navigate their careers.
Brands I worked for
I've had the privilege of working with a wide spectrum of brands, spanning from industry giants to boutique startups.
I've had the privilege of working with a wide spectrum of brands, spanning from industry giants to boutique startups.
I've had the privilege of working with a wide spectrum of brands, spanning from industry giants to boutique startups.
What kind of designer am I?
Action-oriented and iterative thinker
I’m deeply committed to designing with a clear connection to the bottom line, ensuring every decision drives measurable business impact focusing on 0-to-1 value delivery.
Leading by example
I'm passionate about fostering a culture of collaboration, innovation, and accountability within my team. I actively mentor designers, encourage open communication, and ensure alignment with business goals to drive meaningful outcomes.
Strategically analytical
I balance a healthy skepticism with optimism, systematically identifying assumptions and validating decisions through hypothesis testing and experimentation to ensure impactful outcomes.
Empathy-driven innovator
I strive to understand users deeply, ensuring that every design decision addresses real needs while aligning with business goals to create meaningful, impactful solutions.
Action-oriented and iterative thinker
I’m deeply committed to designing with a clear connection to the bottom line, ensuring every decision drives measurable business impact focusing on 0-to-1 value delivery.
Leading by example
I'm passionate about fostering a culture of collaboration, innovation, and accountability within my team. I actively mentor designers, encourage open communication, and ensure alignment with business goals to drive meaningful outcomes.
Strategically analytical
I balance a healthy skepticism with optimism, systematically identifying assumptions and validating decisions through hypothesis testing and experimentation to ensure impactful outcomes.
Empathy-driven innovator
I strive to understand users deeply, ensuring that every design decision addresses real needs while aligning with business goals to create meaningful, impactful solutions.
Action-oriented and iterative thinker
I’m deeply committed to designing with a clear connection to the bottom line, ensuring every decision drives measurable business impact focusing on 0-to-1 value delivery.
Leading by example
I'm passionate about fostering a culture of collaboration, innovation, and accountability within my team. I actively mentor designers, encourage open communication, and ensure alignment with business goals to drive meaningful outcomes.
Strategically analytical
I balance a healthy skepticism with optimism, systematically identifying assumptions and validating decisions through hypothesis testing and experimentation to ensure impactful outcomes.
Empathy-driven innovator
I strive to understand users deeply, ensuring that every design decision addresses real needs while aligning with business goals to create meaningful, impactful solutions.
What colleagues say about working with me
O. Fattal
Staff Product Manager @Snyk
I had the pleasure of working with Annalisa at Snyk, where her design expertise and collaborative spirit greatly contributed to our success. Annalisa is not only incredibly talented but also a thoughtful and cooperative team member. Working with her was a pleasure, and I highly recommend her for her exceptional skills and easy-going nature.
R. Llewellyn
Product Manager @Macmillan Cancer Support
Annalisa is the best UX designer I have worked with. Her approach is thorough and insightful, always customer-focused focused ensuring a logical and easy process for the end user. She worked extremely well with the development team and always pushed new ideas (based on data and insight) to the team and the stakeholders. Always confident in her recommendations, but is also always open to discussion. Annalisa is full of passion and enthusiasm for UX and any employer will be very lucky to have this gem in their company. I truly hope to get an opportunity to work with her again.
G. Mitev
Senior Product Manager @Snyk
I was delighted to work with Annalisa! I worked with her on a team whose audience is very technical and it requires deep understanding of the developer's goals and motivation. Annalisa joined and quickly helped structure the user research and discovery. This resulted in bringing valuable insights in a short amount of time, which helped us to derisk features and focus the work on the most impactful items.
D. Leaney
Head of Product @Encodify
During Annalisa’s time at Encodify as Head of Product Design, she was responsible for establishing the company’s foundation for design and usability principles and initiating our lean enterprise design processes. While her primary focus was on product design, she also led the design of the new company website and branding working directly with our marketing team and product director. She worked well with external stakeholders and development teams to ensure a thorough understanding of the design approach through the use of detailed design requirements and prototypes.
A. Zekl
Senior Software Development Manager @IBM
Annalisa is a great UX Designer. For the development team, she was a trusted advisor for all UI Design questions. The team loved her ideas for great UIs which always also have been pragmatic considering complexity and development effort. It was really a pleasure to work with her.
G. Pezzino
Tech Lead Manager @Nectar
Annalisa is one of the best UX designers I had the pleasure to work with. She is able to conjugate innovation and creativity with well-established best practices and investigation methods. Her passion for UX fuels her continuous improvement accomplished through study, research, and conversations with the UX community.
S. Barbara
iOS Engineer @The Telegraph
Annalisa is one of the brightest people I've ever worked with. Serious, determined, and open to other opinions and suggestions, she helped to solve convoluted problems in a brilliant and simple way, always putting the user experience at the top of the priorities. I really enjoyed working with her and hope to do the same in the future.
Garage 68 project