Encode is an enterprise marketing management software with the mission to break down silos and improves workflows. I was the first product designer to join the company with the title of Head of Product Design.
I led the design of new features, the creative direction of the rebranding and I set up the design system. I collaborated with the product director and other senior leaders in order to prioritise and define requirements. I was also in charge of the designOps, to set up design best practices and scaled the design team.