My approach as a Designer

🔭User Research: I discover and reasearch in order to understand user's needs. I like to ask questions and to analyse data. From creating "Personas" and User Journeys to empathy map, I employ a design thinking approach to best meet user's goals.

🚸User Flows and Wireframes: I combine the research findings, requirements gathering, customer mapping and workshop outcomes into something more tangible. I work on the initial drafts and revise them, considering design and technical requirements with the development team and stakeholders.

🕹Interactive Prototypes: I'm able to create interacions and behaviours, translating them into interactive prototypes, ready for stakeholders and more specifically for the users.

🏗Design System: I create UI delivelables and I enjoy working with design systems. I help teams to be more agile using and creating reusable components that can be used across platforms in order to save designers and devs time.

🔬Testing, Refining, Iterating: My commitment continues with preparing, moderating and reviewing user testing, then working close with developers, sprint after sprint, monitoring and improving the UX and UI after the launch.

My approach as a Lead

🚦UX Strategy and KPIs: Business requirements and outcomes are as important as user needs and goals. I help companies and teams to define KPIs in order to achieve business goals and meet user needs.

🗺Product management: I bring with me many years of design experience in various industries and this allows me to work comfortable with senior stakeholders in order to identify opportunities, create, prioritise and shape roadmaps.

👁Design critique: I run design critique with design teams to help them analysing designs, giving feedback on whether it meets its objectives.

👥Mentoring: I'm happy working with juniors and I like helping them to grow as designers. Outside work I'm the Events Support Lead at UXPA UK and I support UX practitioners.

🗣Communication: I believe that communication and decision making are the key to making a great team and to building great products. I have a high value for openness, humility, flexibility, collaboration, diversity and empathy.

My outside work interests:

In my free time I like playing D&D, board games and learning drums.

I am a member of the Jury at and sometimes I like to write articles and to participate at hackathons.