Annalisa Valente

Testing description

I've had the pleasure to work on cool projects with numbers of globally great brands in UK, Italy and Canada

Key points of my design experience:

  • Design thinking approach, always user first
  • Web and Mobile experience
  • Working closely with stakeholders, eng, PO, and marketers, helping them to ship products
  • Fast mocking, prototyping and testing approach in order to collect feedback at the early stage of the process and iterate
  • Data driven
  • Believing that communication and decision making are the key to making a great team and helping team members to build great products

I like to work on complex design challenges helping companies to launch products and services. Working closely with stakeholders and developers, I help the teams to identify constrains at the very beginning. I'm able to organise design sprints and workshops in order to identify design opportunities.

I share the vision of good design with Dieter Rams:

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design involves as little design as possible

Adding:

  1. Good design is accessible

My interests:

Outside the office I am busy reading, studying and working on projects regarding design and development. I am very interested in ethics of information and design, accessibility and inclusive design.

I'm currently doing a project to study the relationship between the usage of emojis and depression in young people. My aim is to learn if data could help to create a pattern and eventually to detect depression at early stage. Track progress of the project in my trello board.

I am a member of the Jury at www.cssdesignawards.com and sometimes I like to write articles and to participate at hackathons. I'm also helping at the UXPA UK.

In my free time I like playing D&D, board games and learning drums.